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head Encourager 


Anatalie's passion for the beauty industry began when she started doing hair in her mother's salon in Houston, Texas. A natural born leader, after mastering her career as a colorist in NYC, salon ownership became her next goal as she craved an environment safe from egos, attitudes, and preconceived notions. 

Anatalie wanted to bring her southern charm and vintage flair to the east coast by creating an environment that was warm and welcoming to not only her guests but also her team. The salon is a little Texas, a little retro, and a whole lotta love. 


While Anatalie is no longer seeing guests behind the chair, you can always catch her at either salon training new team members, fixing shampoo bowls or redecorating. 

fun facts

It allows me creative freedom while helping people discover their inner beauty.  Everyone deserves to feel and look fabulous - I love helping them shine.
Why do you love this industry?
What do you love about Jersey City + Austin?
Jersey City has a small town vibe with a big city feel. I immediately fell in love with its character and diversity and I hope it's something we collectively maintain. The local business owners have become an amazing support team. #communityovercompetition

Austin is a progressive city full of creatives, deep in the heart of Texas. I've always wanted to plant some roots back in my home state and Austin was the ideal place for our brand + culture. We are excited to drive more inclusion and diversity in our new neighborhood off E Riverside. 
5 things you can't live without:
My pitt bull, country music, dry shampoo, lipstick, and whiskey.

Top 5 Products from our Shop

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