Blink and you turn 3

It’s crazy that one of the last posts I made was our two year anniversary post and here we are 2 months after turning 3 with new horizons on the way.

Being a small business owner is not for the faint of heart, you have to be humble enough to learn from your mistakes and strong enough to stand for your worth. I’ve learned a lot over the last three years and I would like to share a few with you now.

  • Not everyone needs to be super passionate about your dream but everyone has to be an intricate part of the puzzle

This is my baby, I've poured my heart, soul, tears and every penny I had to my name into it. I don't expect anyone on my team to love her the way I do. I do expect them to respect her and create their own goals and dreams that lend to her success. Inside my dream are little dreams and passions that belong to every team member I have. I must encourage those dreams and recognize the strengths and talents that each person has and how it will be a successful asset to the our puzzle.

  • We are not here to intimidate we are here to alleviate

Our motto is more than a cute bundle of words that randomly came to me one day - it's a way of life. Every decision we make centers back around those words "No egos. No attitudes. Just fun times and great hair." Every detail of who we are as a brand centers around that mindset. Our environment is warm and inviting and far from intimidating. We don't over filter, overwork or over style our marketing imagery. What you see are our guests in real time, they are relatable and achievable. We are here to fix problems within realistic situations not create unmanageable IG model hair.

  • Choose white vinyl for your windows

This third "learn" is a silly but very necessary one. I was so eager to order my first vinyls for the salon it didn't occur to me that the color would be so important. My first round of vinyl signage could not be seen from across the street because it was black. I still have issues with delivery drivers finding our address because it still remains in the black vinyl. Do your research and don't get overzealous about the glamour of the design process. Also take a good look around town and see what works and what doesn't.

I'm so proud of the team we have cultivated our the past three years. There have been few casualties along the way, as is to be expected with any new business but I know those who are no longer part of our team are doing things that matter to them and that's important. As far as industry standards go we did pretty damn well these first three years and have successfully added on average two stylists every year of operation.

I look forward to what I have yet to learn and what I continue to share with others. Thanks for being part of my dream!



#modernsalon #behindthechair #salonownership #salonmanagement #jerseycity #newjersey #jerseycitysmallbusines #shoplocal #thanks

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